BreedChamp is an online assistant that helps you breed
a better horse by effortlessly connecting stud farms
and mare owners. It's a platform that is easy, affordable
and convenient to use for both parties.
Stud farms bid on the most suitable mares for breeding,
and mare owners receive these great offers straight to
their inbox. Mares are encouraged to send offers as
Now, mare owners can effortlessly choose the best
stallion for their mare, saving them an abundance of time, money and headaches.
Stallions owners can also rejoice because they finally have direct access
to premium mares, as well as a database of horses
searching for breeding stallions this season.
Don't own a mare but want a premium foal?
BreedChamp is here to help you select the stallion and
the mare of your choice. Have questions? We have a
complete team of advisors ready to help along each
step of the way.
Breed your champion today.
BreedChamp allows you to personalize your message
and bid to each potential breeder as to why your horse
would create the perfect cross when bred with their
horse. We all want to create the best foal possible,
and to accomplish this, we need the right tools,
communication and systems in place to support us as
As a mare owner, the breeding process is now
simplified; stud farms send their offers directly to your
inbox, and tell you why they have the best horse out
there. As a stallion owner, you now have access to an
unprecedented amount of privatized breedings.
We want to help you breed your champion, whether
that champion is a champion dressage horse,
running thoroughbred, pleasure trail horse, or pony.
BreedChamp is there to guide you through every step
of the way, from first bids to foaling-out.
Our founding principle is to help you make your future
foal the very best you can.
Use all of your tools, use BreedChamp.
Rose is BreedChamp’s Founder. She began working on the concept in 2014 during her Masters which focused on early pregnancy in mares. “I was amazed at how many mare owners didn’t know where to start when it came to breeding. It was hard to find stallions, let alone complete the process. We were fortunate enough to have the tools to create something to help everyone, so we did.”
Raymond is BreedChamp’s Innovation Advisor. All major ideas run through Raymond before being implemented. He comes from a long career in advanced services design & development and he works closely with the VeteranLogix team.
Claudia is our Industry Advisor. Dr. Klein is board certified in Equine Reproduction, and she
teaches the subject at the University of Calgary. You can find more about her research here.
Audrey is BreedChamp’s Web Designer. She has been with BreedChamp from the beginning and is an
essential part of our team. You can see more of Audrey’s work here.
John is BreedChamp’s Financial Advisor. He is the author of Purple Chips: Winning In The Stock Market With The Very Best Of The Blue Chip Stocks (Wiley 2012). John is also a Lead Judge at the John Molson School of Business MBA International Case Competition. BreedChamp is lucky to have him on board.
Virginie has been with Breedchamp since its inception. She is our Breeding Director and ensures that both stallion and mare owners are
equally represented. "The site has to be useful to all users because everyone can benefit from it - mares and stallions alike".
Catherine is our latest addition to the team and will begin her role with BreedChamp as Optimizer
shortly. She will be in charge of upgrading our user interface and assuring that the website is
Mahboob ur Rehman of Veteranlogix is our head Web Developer. We work closely with Veteranlogix's
team on a daily basis. To see more of their portfolio, visit their website.
Ahad is the Senior Back-End Developer of Veteranlogix. He actively works with Breedchamp's team
on the platform's architecture and makes sure everything keeps running smoothly behind the scenes.
Basil is the Senior UI/UX Designer and Developer of Veteranlogix. He works in coordination
with the team to maintain the platform's front-end and ensure a smooth user experience.